Articles

Digital thoughts for '08

Marketing is more global and dynamic than ever. T3 President Gay Gaddis weighs in with fresh thinking on digital marketing challenges in '08.

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  • Digital thoughts for '08
    Digital thoughts for '08
    Marketing is more global and dynamic than ever. T3 President Gay Gaddis weighs in with fresh thinking on digital marketing challenges in '08.
    View Video
  • Reach out. Engage.
    Reach out. Engage.
    JCPenney's new customizable desktop widget, JCPToday, delivers special offers, announcements and exclusive content directly to customer desktops.
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  • A Virtual Triumph
    A Virtual Triumph
    Dell lives and thrives in a world of price points and specs. See what happened when T3 pushed transactional marketing aside to create a virtual environment.
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  • T3 launches Big
    T3 launches Big
    Big will operate as an agency-within-an-agency at T3, following the company's collaborative think tank approach. Staff will be pulled from T3 account management, account planning, creative, media and production teams.
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  • Reaching youth online
    Reaching youth online
    How kids communicate has been turned upside down. How do you best market to young people? Think unconventional.
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